Women’s Wear

For H&M, I photographed an installation designed by Hamish Powell for London Fashion Week - Women's Wear. The brief was to capture the space as a constructed brand environment, focusing on its scale, structure, and atmospheric qualities.

Deliverables centred on hero images that established the overall installation and its spatial impact, alongside supporting photographs highlighting material choices, lighting, and design details. The image set was created for press and brand communications, providing H&M with clear, commercially usable assets that document the installation’s design and presence.