Selfridges x Disney

Retail Environment - Brand Campaign

Selfridges commissioned same-day photography of their Christmas launch installation. A collaboration with Disney to produce campaign-ready assets without delay. The brief required images that could move directly into newsletters, social media, and marketing materials within hours of the shoot.

The work documents the installation at full scale while capturing the detail and craft of the Disney collaboration. Contextual images show the space as it was experienced by customers, grounding the campaign imagery in the reality of the environment.