Paolo Carzana SS25
Brand Documentation - London Fashion Week - Dazed
Backstage documentation for Paolo Carzana's SS25 presentation at London Fashion Week. An intimate show held at the designer's own home in Hackney. The brief was to capture the atmosphere and working environment before the show, producing imagery that reflects the brand's handcrafted approach and distinctive visual identity.
The image set documents both the space and the process. Garments, textures, and preparation moments that communicate the character of the collection before it reaches an audience. Photography from the shoot was published in Dazed Digital as part of their SS25 London Fashion Week coverage.
Deliverables: Backstage setting · Garment and texture detail · Preparation documentation · Editorial and brand communications
